Attraction Marketing Magic?
Is there a magic attraction marketing formula? Is attraction marketing new? If you have viewed any marketing ads claiming they can help you generate leads and grow your business, you have probably seen the term “attraction marketing.” You will see people say things like “never sell your business opportunity” or “selling your business opportunity is the best way to fail in your business.” If this is confusing to you and you think you need to go out and buy a bunch of e-books, don’t bother. I am going to tell you what they mean by this, without making you spend a dime. In fact, if you stick with me and bookmark this blog, I will tell you a lot of things which people will try to charge you for in an e-book. Why? Call me a nice person, call me crazy, but I don’t want you to be taken to the cleaners by some “marketing gurus” who make money off of naïve network marketers stuggling to start a business. So, today, I want to explain what attraction marketing is and how you can apply this strategy to your business.
Attraction Marketing is when people come to you because they are attracted to your leadership and personality. This is the natural way to grow your business because people are attracted to other people as opposed to businesses or products. Don’t believe me? Look at some commercials on TV. What is being sold in the car commercial, the car or the beautiful lady driving it? People are attracted to other people more than they are attracted to things. Therefore the key concept of attraction marketing is not selling people on your business or product, but rather, selling people on yourself. This is different from going out and asking everyone you meet to join your business or buy your products. Attraction marketing is not nagging your family and friends with your business opportunity. With that being said, many new marketers will ask, how can I sell my business and products then? Well, attraction marketing is nothing new. In fact, it is the internet “gurus” who have cleverly labeled, packaged and sold what successful marketers have been doing for years. The internet has just made it a little easier to get your name and face out there, but in the past, people did this without the internet and without buying a bunch of ebooks.
So what do you need to do to attract other people to you? You need to be a leader. A leader is attractive and people flock to them. You may notice this in your work environment or among your friends. In social settings or at a family dinner, the leader always emerges. When they talk, everyone leans in to listen. Leaders make their presence known when they walk into a room.
Are you a leader? Are you confident? Are you able to express yourself? Are you an expert in your field? Do you work to discover what your customers need and want? Are you willing to help others? If you answered yes to these questions, then you probably have an attractive personality. So let’s look at each question, and see how it can apply to your network marketing business.
1)How do you appear to other people? Are you confident? When you go out and talk with people, do you look them in the eyes? How is your posture? Do you appear nervous? Your posture and attitude are the first things people see, before you even speak. People will make a judgment on you within the first few seconds of meeting you. That means, when meeting in person, you will be judged before you even speak. When a group of people were surveyed, the number one reason people joined a business opportunity was because they liked speaker. How we present ourselves is key. With that being said, here are just a few tips you can do to bring about a favorable impression.
a. Dress professionally. This may sound basic, but meeting in jeans and a t-shirt does not give you credibility. For women, low-cut shirts and short skirts do not say smart and professional. Leave that for the dance club if you feel you need to wear that. You want to be respected and not gawked at.
b. Be aware of your posture. How you stand says more than anything you could ever say. Do not slouch, but stand tall and hold your head up high. Practice doing this. When people feel threatened or uncomfortable, they naturally slouch, wring their hands or cross their arms. Practice standing in a confident posture, so that when you do feel uncomfortable, you will not automatically assume a posture which screams discomfort.
c. Look people in the eyes when talking with them. When you look people in the eyes, you show that you are a leader. If you know anything about dogs, you will know that the leader of the pack will stare down the other dogs and put them in their place. I am not recommending that you stare anyone down, but eye contact shows that you are confident.
d. Smile! A smile can help relax the person you are meeting with and help them be open to your proposal. Who do you want to meet with, someone who is super serious or someone smiling and happy?
2) Are you able to express yourself? This is very important, since our words speak volumes about who we are. If you have trouble getting your point across or speaking with people, practice with scripts for phone conversations. There are also some great books out there which deal with speaking with others in business. Read these books and practice with your upline or your friends.
3) Are you an expert in your field? If you are not an expert, then become one. Attraction marketing is all about being the leader, the expert in your field. Why would people want to come to you if you don’t really know the answer. If you are selling vitamins, you absolutely should know everything there is about those vitamins in order to answer questions an help other people. Yes, this will take some time, but it will be more than worth it. Your expertise will raise your confidence level which will show in your business presentations and meetings.
4) Listening….Do you work to discover the needs of your customers or your downline? Understanding what your customers want or need is so critical. If you do all of the talking, you will miss what your customer needs and turn them away. Think about it this way. Pretend you sell a vitamin supplement and an energy drink. You are really excited about the energy drink because you have heard people are making amazing sales with it. You meet up with a friend who asks what you are doing. You proceed to bombard them with how great the energy drink is and never ask your friend any questions. Your friend’s eyes begin to glaze over and he is sorry he asked you how you were doing. Little did you know, had you asked your friend how he was, you would have found out he was suffering with low energy, a symptom your vitamin could have helped him with. Too bad, all that talking you did was a waste. You did not help your friend and you missed a sale!
5) Are you willing to help others or just focused on the sale? Helping people gives you depth in your character. An expert leader who cares nothing for people will not have much of a following. When you are willing to help people, they will feel good about seeking you out and asking for your advice. How does that relate to your business? Helping other people results in a two-fold result. People will be attracted to your genuine kindness and want to be your friend. Secondly, they will trust you, because you have a caring nature. For example, if you hear of a friend who is suffering from low energy and your vitamin supplement is known to help this, give your friend a free sample, without expectation. Making it clear that you do not expect your friend to pay you for this sample or place any orders is important. You want your friend to know that you hope this sample will give them more energy. If your supplement really does all that it says, your friend will call you with an order without you nagging them to buy it. The same goes true for your downline. If you bring someone into your business, do not let them sink. Be there to guide them. Help them implement a business plan for their lifestyle and coach them for success.
Being a successful network marketer does not mean spamming your friends and family with your business opportunity or your products. It does not mean emailing all your contacts on Facebook or Twitter and yelling about the new launch product. Network Marketing is about building relationships. Our avenues for advertising and meeting people have opened up considerably with the internet, but the concepts remain the same. There are no short-cuts. It takes time, care and an attitude of genuine concern for others which translates into an attractive personality and powerful network marketer. Trying for the short cuts will not grow your business, but only sabotage it. Applying the principles of attraction marketing is establishing yourself as the expert leader in your field, who genuinely cares for other people, listens to what they want and need, and then provides them the solution.
